B-Airline Website
This project aims to develop a functional prototype enabling users to effortlessly book trips between cities. Users are able to choose departure and return dates, travel options, baggage preferences, passenger count and receive a sum total of their trip. I strived to also prioritize error prevention, user guidance, and clear display of all associated fees.
Role: UI/UX + Prototyping
Duration: 16 weeks
Software: Illustrator + Figma + After Effects
Process work
Since I had complete creative freedom on branding, I thought it would be funny for my airline to only travel to places that start with the letter 'B'.
However, I had three main challenges to conquer:
- Organize a detailed daily flight schedule
- Prototype every possible flight scenerario including layovers
- Display any relevant flight information for the user in a clear and creative way
Testing with Variables
Figma variables were also pretty new to me, so as soon as I had my concept idea, I started testing text strings and conditionals to get the core logic understood.
It definitely took some trial and errors (as seen on the short video below), but I had fun playing around with my B cities.
Style and Inspirations
In designing B-Airline's Website, I drew inspiration from the functionality of a leading airline's booking portal, which resonated with my commitment to user-centric design. I infused this functional elegance with the vibrant aesthetics of the Bauhaus movement.
The result is a harmonious blend of simplicity and engaging visual elements - bold colors and geometric shapes - that not only guide users intuitively through the booking process, but also embody the spirit of modern travel. This approach not only serves operational effiency, but also carves a distinct brand identity for B-Airline in the competitive travel marketplace.
My not-so-wireframe wireframes
I landed on a design and style pretty much immediately, so my wireframes look as close to the final design as they can get. I am no stranger to many iterations (check out my Digital Driver's Licence Project for proof) but when you know, you know right?
However, these are my early renditions of what the different screens for B-Airline looked like.
The result
This is a flow of my final prototype.
Product Images just for fun
Character Design System
With a solid foundation on what B-Airline is and how it works. It was time to establish a preliminary design system now that the brand, visual design, and user experience had been developed.
What does it entail?
The Design System will encompass an inventory of components, asset organization, and usage guidelines. The Design System's purpose is for teams to define and standardize visual elements like color, typography, spacing, and imagery for a brand.
Role: Branding
Duration: 2 weeks
Software: Figma
View Figma File on Branding Guidelines by clicking on the thumbnail.
